Caring for your weekly blooms

Fresh flowers reward a little care. With a few simple habits, your weekly blooms can stay vibrant from the day they arrive until your next delivery.

Trim the stems

Cut 1-2 cm off each stem at a 45-degree angle before placing them in water. This opens the stem to drink more freely.

Refresh the water

Change the water every two days and rinse the vase. Clean water is the single biggest factor in vase life.

Keep them cool

Place your arrangement away from direct sunlight, heat and ripening fruit, which releases ethylene and ages flowers faster.